Euroshop, the most important international trade show dedicated to the world of retail, will be held in Düsseldorf from 26 February to 2 March.
New Ceramic Horizons for Retail
At its sophisticated and high-impact stand, Cotto d'Este together with Panariagroup and the other Italian brands of the group, with its usual and high degree of innovation, quality, and sustainability, will show visitors, designers, and architects from the sector not only wall covering and flooring products, but also decorative solutions and kitchen worktops made from ceramic.
THINk ZERO, the pioneering project thanks to which Cotto d'Este with Panariagroup offer the first and only 100% carbon neutral ultra-thin slabs on the market, will be presented to the trade show’s international attendees within the space. The project consists of highly versatile and durable Kerlite collections, all of which represent the expression of a technology that, by revolutionising the production process, has come up with a completely sustainable solution. In fact, as compared to traditional tiles, the thickness, which has been reduced by up to 2/3, requires less consumption of raw materials (-65%), energy (-30%), and water (-80%), reduces pollution from transport (-66%), and reduces CO2 emissions (-30%) which actually become zero thanks to the overall compensation of the entire product life cycle.
Cotto d'Este will also present the Kerlite Easy dry lay solution, a certified and patented solution that is particularly recommended for the retail industry, given that its primary benefit is its ease of use and application and the rapidity with which it can be installed. With Kerlite Easy it is possible to install large laminated porcelain slabs without the use of glues, but simply laying down a mat on which to position the slabs which are then sealed to one another with a filler for a total thickness of just 7mm. The result is an ultra-durable, stable, waterproof, and extremely lightweight surface which can be walked on immediately and is particularly ideal for display areas in temporary shops as the flooring can be installed on pre-existing floors without the need for demolition and can even be recovered at the end of its use, since no glues or adhesives have been used. Therefore, it meets the frequent renovation needs of retail spaces and stores in general perfectly.